diff --git a/http-service/src/main/java/net/runelite/http/service/item/ItemService.java b/http-service/src/main/java/net/runelite/http/service/item/ItemService.java
index 4e5486f08a..6c5679153f 100644
--- a/http-service/src/main/java/net/runelite/http/service/item/ItemService.java
+++ b/http-service/src/main/java/net/runelite/http/service/item/ItemService.java
@@ -251,7 +251,7 @@ public class ItemService
 
 		return ResponseEntity.ok()
 			.header(RUNELITE_CACHE, hit ? "HIT" : "MISS")
-			.cacheControl(CacheControl.maxAge(30, TimeUnit.SECONDS))
+			.cacheControl(CacheControl.maxAge(30, TimeUnit.MINUTES))
 			.body(itemPrice);
 	}