diff --git a/runelite-client/src/main/java/net/runelite/client/plugins/grounditems/GroundItemsOverlay.java b/runelite-client/src/main/java/net/runelite/client/plugins/grounditems/GroundItemsOverlay.java
index 31b4b8fe63..a3405ebdab 100644
--- a/runelite-client/src/main/java/net/runelite/client/plugins/grounditems/GroundItemsOverlay.java
+++ b/runelite-client/src/main/java/net/runelite/client/plugins/grounditems/GroundItemsOverlay.java
@@ -118,7 +118,8 @@ public class GroundItemsOverlay extends Overlay
 			}
 
 			final boolean hidden = plugin.isHidden(item.getName());
-			final Color color = getCostColor(item.getGePrice() > 0 ? item.getGePrice() : item.getHaPrice(), highlighted);
+			final Color color = getCostColor(item.getGePrice() > 0 ? item.getGePrice() : item.getHaPrice(),
+				highlighted, hidden);
 			itemStringBuilder.append(item.getName());
 
 			if (item.getQuantity() > 1)
@@ -208,8 +209,13 @@ public class GroundItemsOverlay extends Overlay
 		return null;
 	}
 
-	Color getCostColor(int cost, boolean highlighted)
+	Color getCostColor(int cost, boolean highlighted, boolean hidden)
 	{
+		if (hidden)
+		{
+			return Color.GRAY;
+		}
+
 		if (highlighted)
 		{
 			return config.highlightedColor();
diff --git a/runelite-client/src/main/java/net/runelite/client/plugins/grounditems/GroundItemsPlugin.java b/runelite-client/src/main/java/net/runelite/client/plugins/grounditems/GroundItemsPlugin.java
index 839cdc476a..441bfb288b 100644
--- a/runelite-client/src/main/java/net/runelite/client/plugins/grounditems/GroundItemsPlugin.java
+++ b/runelite-client/src/main/java/net/runelite/client/plugins/grounditems/GroundItemsPlugin.java
@@ -394,7 +394,8 @@ public class GroundItemsPlugin extends Plugin
 			ItemPrice itemPrice = getItemPrice(itemComposition);
 			int price = itemPrice == null ? itemComposition.getPrice() : itemPrice.getPrice();
 			int cost = quantity * price;
-			Color color = overlay.getCostColor(cost, isHighlighted(itemComposition.getName()));
+			Color color = overlay.getCostColor(cost, isHighlighted(itemComposition.getName()),
+				isHidden(itemComposition.getName()));
 
 			if (!color.equals(config.defaultColor()))
 			{